So YouTube sent out a memo to its “content partners” (read: professional film/video guys/companies), telling them that they will now “be able to upload and monetize videos in [their] account that are longer than 10 minutes” (via Silicon Alley Insider). Though seemingly unlimited in length, the limit to the file size is 1 GB. This move has a couple of interesting implications:
1. Longer video times means more networks could use YouTube as the distribution outlet for their online television shows. Most major networks are up in arms about individuals posting television shows on the site (a la the Daily Show debacle), but if they embrace the popularity of YouTube, they could benefit from increased exposure. Honestly, what is the difference between going to comedycentral.com to view the videos or watching them on YouTube? Answer:
2. Advertising. These content partners are now able to monetize their content, via advertising. YouTube will make a couple of bucks, as will the content providers, and we won’t have to watch hour broadcasts on five different pages.
Indie film producers also can benefit from longer videos and larger files. They can now post their films, in their entirety, onto one of the most popular web sites in the world.
What I don’t understand is why Google/YouTube (GooTube) isn’t working on higher quality videos rather than longer ones. Increasing the file size limit will allow people to eek out a bit more quality, but highly compressed 320×240 doesn’t really do some films and shows justice. I realize most people aren’t that concerned about video quality, but even a step up to SD would be warmly welcomed. There are a few people who are doing higher quality on YouTube now (the HD trick apparently no longer works, but higher quality is said to be available). Interesting developments!